In February, Coinbase kicked off its Earn Zcash marketing campaign which supplies Coinbase customers the chance to earn Zcash by watching a sequence of brief video classes concerning the privacy-protecting foreign money.
The Electrical Coin Firm allotted 15,518 Zcash for this training, which was value about $2M on the time of our dedication. We labored with the Coinbase workforce to develop over seven minutes of academic content material. That content material was considered over 500,000 occasions and included over 117,000 distinctive Coinbase customers. Coinbase has reported to us that 58% of their customers are nonetheless holding the Zcash they earned via this system and that 4.7% have acquired further Zcash. Coinbase additionally calculated a 30-day NPS of 83 for Zcash – which is larger than Apple! These numbers reinforce our perception that Coinbase clients are more and more recognizing the significance of economic privateness.
Zooko Wilcox, our founder and CEO, characterised the marketing campaign as a terrific software for the foreign money and its adoption, saying, “Coinbase Earn is an exceptional technique to educate new customers about Zcash. Due to Coinbase Earn, tons of of hundreds of individuals have realized about monetary privateness, zero-knowledge proofs and how you can use Zcash to guard their privateness on-line.”
Fifty-percent of the overall Zcash given was in help of this effort, whereas the rest was reserved for future Earn Zcash training. In the end, all of those tokens might be distributed to Coinbase Earn customers.
Whereas token distribution has drawn to a detailed for this primary half of the trouble, the tutorial movies are nonetheless accessible for viewing and sharing. Should you haven’t finished so already, we invite you to look at the three Coinbase Earn Zcash movies right now — or share them with a pal.