The launch of The Open Software Community and the up to date Aion model on November 4th was a major milestone for each the challenge and our crew. This launch included each a brand new POV and strategic path in addition to a significant model replace. Though publicly the brand new manufacturers appeared abruptly, their creation was months within the making so we wished to share some perception with our group into the technique and selections we made to construct these manufacturers.
Final week Matt Spoke wrote a weblog submit explaining our new strategic path which provides you with extra context earlier than we bounce into the branding beneath.
Branding The Open Software Community.
The branding for The Open Software Community was impressed by the Swiss Fashion utilized by IBM in the course of the late 60s and early 70s; the daybreak of the non-public computing age when the promise of what know-how might carry felt equal components thrilling and science fiction.
We didn’t need the model to really feel like one more tech firm with a two-syllable identify set in a lowercase sans-serif typeface hell-bent on being the cool new factor. As a substitute, we embraced a easy, heat, utilitarian fashion with an aesthetic rooted in a deep sense of objective earlier than magnificence.
Even calling the model “The Open Software Community” was a call made to assist reinforce the concept The OAN isn’t simply one other tech start-up however a public utility. An extended, extra official sounding identify paying homage to organizations just like the Metropolitan Transit Authority or the Environmental Safety Company helps reinforce how builders ought to consider this public infrastructure.
The Open Software Community’s Main Model Emblem
The Open Software Community’s main brand is ready in Aeonik. This typeface appeared nearly kismet given the official digital asset of The OAN is Aion. How might we are saying no to that? The word-mark’s accompanying icon is comprised of an “O” an “A” and a stylized decrease case “N” nested inside each other. These three letter types disassemble to work on their very own as a secondary mark for The OAN. The concept of with the ability to work each individually and collectively is a core worth of The OAN. The circle, triangle, and sq. work as easy shapes that symbolize the constructing blocks of the community infrastructure.
Aion’s New Model Emblem and Forex Image
Aion is the digital asset of The Open Software Community. The Aion model has established fairness, particularly with the coin-holder group, so we saved the identify and up to date the visible identification to work seamlessly with The OAN grasp model identification. Relatively than complicating the system with a secondary mark that might double as a foreign money image we built-in the image into the primary word-mark for higher comprehension and model recall.
The capital “A” within the new brand is made up of the peaked body of the uppercase “A” which doubles as a chevron pointing upwards to represent prosperity. The cross bar was changed by a circle the identical measurement because the dot over the lowercase “i” to represent a coin. Like conventional foreign money symbols, the Aion image was designed to be easy sufficient to write down with a pen utilizing solely strokes and dots. The result’s a foreign money image that’s extremely simple to write down or kind in quite a lot of weights, and a easy word-mark that feels completely at dwelling within the father or mother model’s general feel and look.
None of this is able to be attainable (together with this weblog submit) with out the assistance of our branding and design company Battle. Battle was instrumental within the technique, design, and execution of those manufacturers and can stay a trusted companion of ours transferring ahead. They led the creation of our belongings from the New York Occasions full-page open letter to the animations on our Twitter, together with a complete model guideline doc. The model pointers and brand belongings are publicly out there to information our group and companions to make photographs, movies, and memes on-brand (we love once you do!).
We hope this offers some perception into why these manufacturers feel and look the way in which they do. We love how inventive and engaged our group is, so please ship pics of any branded SWAG you make and keep in mind to comply with the rules as finest you may. Attain out to Calvin Sribniak-Jones on his Twitter if in case you have any questions.