As we proceed evolving our software program and imaginative and prescient, we’re asking ourselves all of the arduous questions on what are we constructing, who’re we constructing it for, and if we’re speaking it accordingly.
Whereas a few of these questions have a tendency to seek out a solution within the intersection between “extremely technical + completely esoteric”, others, as viewers profiling have been extra concretely answered. In a “eureka!” second of kinds, Kuba (our new Chief Product Officer), Aleksandra and myself – we discovered that to ensure that Golem to thrive, we wanted to attraction the viewers that’s not afraid of modifications and that understands that constructing the web3 stack is a large mission and all of us have to collaborate to attain it. Virtually talking: we wish customers that perceive the processes and know that novel merchandise have to iterate, iterate, iterate until we get a product able to attraction lots.
Now – a few of you could be asking yourselves: what is that this web3 stack factor they’re speaking about?
At a really excessive degree, the Web3 Stack is “a bunch of applied sciences that restructure management over the web. These vary from monetary tasks (cryptocurrencies), to primary communications know-how (finish to finish encrypted messaging), to mass shopper use-cases (open social networks and p2p markets), to essential web infrastructure (decentralized DNS).
(…) contains extra than simply cryptocurrencies, blockchains, and different merchandise of cryptoeconomic design. It encompasses any know-how that helps reform the centralized web and lets customers take again management (…)” – from “Making Sense of Web3 by L4 ventures.
Despite the fact that there are completely different approaches in the direction of the stack because it has been round for a few years (let’s depart this for an additional blogpost although, for the sake of brevity) – the constructing blocks are there, and decentralized computation is one among them.
So, why am I telling you all this? Merely put: we have to concentrate on the Web3 group, constructing bonds, studying and educating, as we’re stronger collectively. Subsequently, we’ll be focusing a bit extra on this viewers – moreover our beloved Golem & GNT group.
This doesn’t imply we’ll overlook all the remainder of our greater plan – which means that we’re refining and choosing our short-term “battles”.
Anyhow, again to the analysis! We took three prime sections of the Web3 viewers – and outlined their traits, preferences, inclinations, and information. This manner, we now know who we’re speaking to after we promote our mission and the Web3 stack. We all know we share plenty of issues in frequent with these three personas: the imaginative and prescient for fairer methods, the self-awareness that the Web3 continues to be on its infancy and we have to work on it collectively, and memes.
I’m not joking: memes are one of the vital efficient methods of speaking within the period of very brief consideration spans. Memes have turn into collectibles, memes have pushed us to construct cool stuff (take the instance of Moloch DAO, Metacartel, Doge, and to be trustworthy – political campaigns have began to speak with memes whether or not we prefer it or not!).
If you’re nonetheless not with me, take heed to this Unchained podcast with Linda Xie from Scalar Capital, “How memes may help crypto go mainstream”.
Memes get the message by. In order a take a look at, we analyzed three personas within the Web3 ecosystem, we made them into memes, and we shared them (by way of my private account – in order to test reactions with out damaging our model!). The outcomes have been overwhelmingly constructive: our meme pushed analysis knocked it out of the park. Quite a few individuals within the decentralized ecosystem shared them, recognized with one of many memes, appreciated the time we put into this and the means we selected to speak by.
With out additional ado, listed below are the Web3 group memes (don’t fear! We’ll make extra for the group – however we wished to check the waters) – take pleasure in!