As Bitcoin (BTC) prepares to endure a block reward halving subsequent month, a minimum of one outstanding determine within the sports activities world is doing his half to advertise the occasion.

Ben Askren, former Final Combating Championship (UFC) fighter and well-known Bitcoin bull, has modified the show identify on his Twitter account to “Bitcoin Halving Could 13”. Askren has greater than 311,000 followers.

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The identify and date are referring to the official halving occasion occurring in simply over 36 days. When the full blocks within the BTC community attain 630,000, the ‘halving’ will cut back the block reward from 12.5 BTC to six.25 BTC.

Askren helps Bitcoin and Litecoin

As Cointelegraph has reported, the combined martial arts (MMA) fighter has an affinity for digital property. Askren has promoted cryptocurrency on his Twitter account on multiple event, stating he “simply purchased extra BTC.”

The previous UFC fighter has additionally been paid to advertise Litecoin (LTC). In January 2019, Askren revealed he had been sponsored by the Litecoin Basis for UFC 235. He subsequently posted photos on his Instagram account carrying a Litecoin-branded T-shirt.

UFC partnerships with crypto firms

An estimated 5 million folks tune in to look at UFC occasions and the league not too long ago partnered with Dapper Labs, the corporate behind the CryptoKitties blockchain sport, to launch digital UFC-branded collectibles. The connection between UFC and crypto stretches again to when Jon Fitch grew to become the primary MMA fighter to be paid in BTC again in 2015.

Nevertheless, like so many different firms dealing with journey restrictions and being suggested to not collect in giant teams, the UFC has shut down many occasions in gentle of the COVID-19 pandemic.

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