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The Coupon Bureau to Use Hedera Consensus Service for Tamper-Proof Log for High Client Manufacturers’ Coupon Occasions


Hedera Hashgraph Team
https://www.hedera.com/blog/the-coupon-bureau-to-use-hedera-consensus-service-for-tamper-proof-log-for-top-consumer-brands-coupon-events

Hedera Hashgraph’s HCS Permits for Actual-Time Knowledge Seize of Coupon Utilization Throughout A number of Events within the Retail Ecosystem

Dallas, TX — April 22nd, 2020 — The Coupon Bureau (TCB), a non-profit, trade managed coupon information trade expertise platform that works with most of the largest shopper product items (CPG) producers and others within the retail ecosystem, introduced at this time that it’s utilizing the Hedera Consensus Service (HCS) from Hedera Hashgraph to offer a real-time, tamper-proof log for all coupon occasions on its platform. This may permit coupon suppliers, producers, clearinghouses, and retailers the flexibility to validate in real-time when coupons are registered and redeemed on the platform, with out having to belief any single celebration.

“The Coupon Bureau is doing essential work to offer the trade with connectivity to a shared database that can home all distributed, serialized coupons accessible for redemption,” stated Brandi Johnson, CEO of The Coupon Bureau. “TCB’s platform will allow actual time validated, retailer agnostic producer coupons to help smarter and extra strategic campaigns, mitigate fraud, and simplify the redemption and reconciliation processes. TCB’s providing will help all stakeholders within the coupon ecosystem whereas sustaining their present enterprise fashions and enabling progress. We’re thrilled to combine the capabilities of the Hedera platform.”

The Coupon Bureau, whose advisory committee consists of members from Goal, Basic Mills, and GS1, works with main CPG producers coupon issuing manufacturers, in addition to with accelerators that present entry to point-of-sale techniques at main retailers that signify nearly 70% of the US retail market. The Coupon Bureau goals to have a related retail retailer inside 5 miles of any shopper contained in the Continental United States inside 12 months of deployment of its system.

Hedera Hashgraph is the enterprise-grade distributed public ledger. It allows anybody, anyplace, to construct and run quick, honest, and safe functions on the distributed web. The Hedera community is ruled by the Hedera Governing Council, which is able to comprise as much as 39 blue-chip, multinational entities from a various array of industries. The Governing Council was designed to make sure decentralized, accountable governance for a next-generation distributed ledger.

“After evaluating quite a few distributed ledger choices, solely Hedera Hashgraph, and the Hedera Consensus Providers (HCS), had been in a position to present the real-time, tamper-proof logging capabilities that we wanted to deliver transparency, belief, agnosticism, and trade oversight to a platform that connects all coupon trade stakeholders,” continued Johnson. “HCS is actually the one providing out there at this time that’s able to offering the transaction throughput and latency, safety, and useful necessities wanted. We’re happy to have the ability to deliver the advantages of the Hedera community to all of our stakeholders.”

“By way of this partnership, Hedera has realized that fraud and lack of real-time, standardized information round coupon utilization are two enormous challenges going through the retail trade that TCB goals to handle,” stated Mance Harmon, CEO of Hedera Hashgraph. “Roughly 250 billion coupons are issued within the US yearly, many by way of totally different suppliers, permitting customers to redeem a number of variations of the identical supply and costing manufacturers thousands and thousands of {dollars}. By including the Hedera Consensus Service to the TCB platform, we collectively will create a trusted, immutable log for coupon transactions for all approved stakeholders.”

“As we speak, along with combating multi-million greenback fraud, manufacturers issuing coupons have restricted line of sight into the place their coupons are being redeemed and when,” continued Harmon. “Bringing visibility and transparency to the coupon provide and utilization chain is an ideal use case for Hedera and HCS”.

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About The Coupon Bureau

The Coupon Bureau’s mission is to attach producers, retailers, and customers by way of expertise and neighborhood, to construct options to the problems of actual time validated, retailer agnostic coupons and fraud prevention. A non-profit company, TCB works with members of main coupon and retail associations — ACP, JICC, FMI, GMA, CONEXXUS, and GS1 US — to develop new expertise, help third-party technologists, deploy instructional packages for trade stakeholders, and provides again to the neighborhood.

For extra data, go to www.thecouponbureau.org.

About Hedera Hashgraph

Hedera Hashgraph is a decentralized public community the place anybody can carve out a chunk of our on-line world to transact, play, and socialize in a safe, trusted setting. Builders can construct safe, honest, blazing-fast decentralized functions on prime of the Hedera platform. Co-founders Dr. Leemon Baird and Mance Harmon invented and developed the groundbreaking hashgraph expertise after working at the US Air Drive Academy and as founders of Trio Safety, BlueWave Safety, and Swirlds, Inc.

For extra data, go to www.hedera.com, or comply with us on Twitter at @hashgraph, Telegram at t.me/hederahashgraph, or Discord at www.hedera.com/discord. The Hedera whitepaper might be discovered at www.hedera.com/whitepaper.

For Media Enquiries

Zenobia Godschalk
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T: 1.833.794.7537 x 717

Emily Kielthy
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T: +353 87 097 2754






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