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The AdEx Ad Tech Roadmap: What to Expect from Our Platform in 2020/21 [Updated] | by AdEx | The AdEx Blog | Aug, 2020

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It is time for an updated roadmap for our platform, the ADX tokens and the AdEx Network ecosystem in general. Read on to find out what we have planned.

[Done] General launch: The AdEx platform got out of private beta and opened to all publishers and advertisers.

[Done] FIAT payments: Enabled topping up your AdEx accounts with FIAT as an alternative to crypto.

[Done] Registry/validator stack: The AdEx Registry facilitates running validator nodes and allows ADX holders to stake their tokens.

[Done] ENS usernames: Advertisers and publishers are able to set ENS usernames instead of identity addresses for a better UX.

[Done] Publisher verification: Publishers undergo automatic verification to ensure the quality of their traffic.

[Done] Option to edit ad slots: Some of the characteristics of ad slots can now be edited once created: title, description, fallback data and some CPM/targeting settings.

[Done] Improved targeting: We have revamped our targeting system to include a number of features that help advertisers refine their campaigns: publisher lists, saved audiences, ability to edit active campaign targeting, etc.

[Done] Simple analytics: Analytics to help advertisers optimize their campaign results.

[Done] Editing and archiving ad units and ad slots: Ad units in advertiser accounts and ad slots in publisher profiles can now be archived for a better account management.

[Done] ADX token upgrade: Upgrade of the native ADX token to include DeFi features like improved staking, yield farming, flash loans, etc.

🛠 [In progress] Staking portal improvements: We are redesigning our staking portal to give it a more intuitive UI, as well as add more functionalities, e.g. expand the selection of staking pools. Some functionalities like staking rewards and upgrading legacy ADX tokens have already been added.

🛠 [In progress] AdEx Explorer improvements: We will improve the way the AdEx Explorer looks, and we aim to add more data points to it as well.

🛠 [In progress] Integrate Chainlink oracles: We are implementing Chainlink’s oracles for validator uptime verification and publisher staking.

🛠 [In progress] Staking portal improvements: We will carry on with staking portal enhancements, both in terms of UX and of adding more staking pools.

🚧 [Planned] Blacklisting options: Advertisers and publishers will be able to blacklist counter parties they are not happy with or are not profitable.

🚧 [Planned] Publisher staking: Publishers will be able to stake ADX tokens to increase their reputation within the AdEx platform.

🚧 [Planned] Improved blacklisting options for advertisers and publishers: More granular options for building blacklists of advertisers/publishers you would rather avoid.

🚧 [Planned] AdEx Profile: The AdEx Profile will be a designated page for each end user where they’ll be able to set their ad preferences in order to receive more meaningful, better targeted ads.

🚧 [Planned] Email notifications and reports: Advertisers and publishers will be receiving email alerts for important events within their accounts.

🚧 [Planned] Custom events: We will enable custom advertising events to be set in the platform to better suit the needs of advertisers (clicks, acquisitions, etc.)

🚧 [Planned] Introducing native ads

🚧 [Planned] Adding rich media formats

🚧 [Planned] Video ads

🚧 [Planned] Click tracking: We will introduce the CPC (PPC) model to go along with the CPM one we currently have.

🚧 [Planned] Improved analytics for advertisers

🚧 [Planned] Conversion/attribution/ROI tracking for advertisers

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