2021 is starting to look better and better. With a clear finish in sight for pandemic and subsequent lockdown regulations, we are gearing up for a period of catching up on all the opportunities which were postponed in 2020.
Surely 90+% of you have caught the stock-price-pushin’ news of several pharmaceutical companies announcing 90+% succes rates of COVID vaccine test results.
This is obviously a big deal. First and foremost for the continuation of humanity as a whole, but also for its subgroups who enjoy going to live events and experiencing things comfortably close to other flesh-covered skeletons.
With the vaccine announcement, a mask-covered sigh of relief echoed throughout the event industry. While it’s too soon to make any real projections on physical events, it does drastically improve 2021’s outlook.
One notable example is this clip of prominent dutch physician Diederik Gommers, ensuring the viewers that they will be able to attend the popular (and very much socially not-distanced) festival Lowlands next year.
Getting events back on their feet is not just a matter of brushing the dust off some speakers and opening the doors.
Most event organizers have taken a significant financial hit, making the consideration for setting up new post-COVID events a more delicate process than it used to be.
Especially risk-averse large capacity organizers or venues will want to go over their budgets twice before committing to new dates and events. This is a valid point, but the idea that this confidence will have to be restored with the help of scalpers is a scary thought. The last thing we want is for opportunist resellers with dollar signs for pupils to become larger parts of the event cycle.
Not to worry though, we’re working on a solution:
This month your friendly neighbourhood monopolists LiveNation gave a hold-my-beer-meme-worthy masterclass in dubious business practice, which kicked off with the news that Ticketmaster was considering a vaccine verification element within their attendance cycle. Along with other supposed innovations, this was presented as part of their SmartEvent system, which supposedly showed a preparedness for the new state of events.
However, this prompted some serious pushback and concern, including from our own CEO.
Ironically, just days later, the news broke that Ticketmaster would be fined for failing to protect their user’s data, exposing millions to potential fraud. A huge misunderstanding, surely.
This unfortunate development was followed up by a round of criticism about the Smartevent ‘vapourware’, claiming it did not contain any new or actually functional elements.
And to go full circle, TM needed to clarify and walk back their announced plans publicly:
Now, it’s hard to discern whether this was all an attempt at wooing shareholders gone wrong or a case of ‘any press is good press’. Either way, it’s hard to believe that anyone is thinking more fondly of the old Maestro now.
Real quick other news: GUTS Tickets has been nominated for a Dutch Blockchain Award.