What an incredible journey it’s been! 🚀 For those who have been here since the early days of 0x, you’ll recall how different the DEX landscape looked back then — EtherDelta was still widely used, AMMs were only in their infancy, and the branding of “DeFi” was just a gleam in the eyes of
[0x Labs], [Set Protocol], and [Dharma].
The 0x ecosystem also looked vastly different at that time. Most live integrations had similar-looking open order book UIs with limited feature differentiation. There was a higher technical hurdle to integrate, and it took manual effort to share liquidity between platforms. Despite this early friction, between 2017 and 2019, there was still an impressive $1B in total volume traded on 0x.
Fast forward to today. 0x remains the most versatile and robust community-owned DEX protocol. We now offer a professional-grade decentralized exchange aggregation API that easily allows developers to bring swap functionality into wallets and DeFi applications, as well as automatically share liquidity across the network. Similar to how Expedia and Kayak find you the cheapest rates in travel, the API aggregates 0x native liquidity with other popular DeFi liquidity sources to deliver market-leading prices to all integrators and their users.
In 2020, we saw an influx of new API integrations tackling a diverse set of use cases, which resulted in the total volume traded on 0x Protocol reaching over $8B. And in January 2021 alone, we’ve already seen $5.7B in traded volume.
While the tremendous growth of the ecosystem and the astronomical increase in volume has certainly been exciting, what’s even more exciting is recognizing that we’re still early in the DeFi adoption curve.
Over the next ten years, we’ll continue to see more and more asset classes tokenized and exchanged on 0x, whether they reside on Ethereum or other blockchains.
As DeFi continues to flourish, so will our ecosystem, as companies increasingly choose to build on the only DEX protocol that offers the best in class performance and the most advanced market making tools. And with the recent launch of 0x v4, our most powerful update yet, it’s becoming even clearer why 0x is DeFi’s liquidity endpoint.