Support for NFT sales through the Brave Store follows the successful sale of a limited run of 100 Brave x Gala Games Minotaur King Crystal Physical NFTs in December. Within a few weeks, Brave and Gala completely sold out of the laser-engraved Minotaur King collectibles from the upcoming Gala Games fantasy RPG game, Mirandus. Building on the demand from the Community, the Brave Swag Store’s new implementation allows for the sale and direct transfer of NFTs to Brave Store customers.
“We’re very excited to be collaborating with Origin to introduce additional BAT utility with support for NFT purchases in the Brave Store. NFTs continue to be an emerging force in the crypto space, with more novel use cases surfacing in-market. Our recent success with the Gala Games NFT collaboration has shown a strong demand for NFTs from Brave users and the Community, and the work with Origin to add support for NFT purchases will help create new opportunities for Brave and our partners to bring more NFT and crypto collaborations to life in the months ahead.” —Luke Mulks, VP of Business Operations at Brave
“We believe that NFTs have the potential to catapult crypto beyond a simple payment layer and fundamentally change commerce for Brave’s partners. NFTs are more than digital art. They can serve not only as collectible, transferable assets but as digital representations of real-world goods and services. For example, NFTs representing limited edition premium goods can be bought, traded, and then redeemed. We’ve seen existing examples of NFTs for rare streetwear, artwork, and sneakers being sold in the market. In addition, NFTs can be used to gain access to exclusive content and replace paywalls or traditional subscriptions. Each of these use cases presents an opportunity for Origin to help unlock value for Brave and its network of consumers and merchants. We are incredibly excited to continue partnering with Brave on deeper future integrations to create innovative new crypto-centric commerce experiences for Brave’s millions of loyal users.” —Matthew Liu, Cofounder of Origin Protocol, from Brave Expands Partnership with Origin to Offer NFTs on the Brave Store
We are thrilled to now offer support for purchasing NFTs in the Brave Store through our partnership with Origin, and hope our fans enjoy the new shopping option.