In the modern online realm, advertising has been almost completely taken over and dominated by a few players, with Facebook, Google and Amazon leading the pack.
As time goes by, these entities are enforcing extortion-like fees and brutal policies around just about everything they touch. Adding to that, in the post-covid zeitgeist, truth, sovereignty and freedom are becoming scarce resources, as the tech giants censor, de-platform and overstep their mandate on a daily basis.
Being the main middlemen in the advertising loop, they wield an enormous amount of power, regulating what is allowed, how it is priced, and on what rules the game is played.
It’s hard to be happy with this state of affairs, yet, up until recently, there was little practical pushback possible.
Drafted as a concept a few years back, Adshares platform had one thing in mind — to link the advertiser with the website owner on their own terms, with no centralised intermediaries.
Let free trade reign supreme, with only rudimentary moderation to block explicitly problematic content.
Anyone could set up their own ad server, linking advertisers with specific groups of websites on which conversion would likely occur. These servers were decentralised by nature, numerous and lightweight to run.
We always meant to throw a wrench in the works of the advertising monopolies, allowing people to choose freely from where they fetch their business and on what terms.
The built in Adshares payment token mechanism allowed this to happen seamlessly, and rewarded all parties in a fair manner.
This was our vision.
After a successful round of ICO funding, we have dived into creation of Adshares with full force and enthusiasm, predicting that first of all, we might create something of great value to the advertising world, and second we might become rich if that happens to be the case.
The project turned out to be much more complex and demanding than originally anticipated. Yet, we did not back down, and kept building an impressive feature set into the Adshares platform.
We are happy to report that unlike 95% of failed ICO’s of the past, we have never abandoned our post and delivered on our promise.
And even though over the past two years, things have been rather quiet, the work progressed steadily, as the product was perfected and successfully launched.
As our traction grew, we refined, tweaked things, and refined them again.
Today, we’re proud to announce that Adshares has become a full featured programmatic advertising platform, that allows website owners and advertisers to do business without the oversight of Google, FB or other extortionist ad monopolies.
Advertisers can access the website’s ad spaces (auctions?), pay their owners using the ADS blockchain token, and with minimal fees and fuss, process their entire advertising flow in a few simple clicks. ADS tokens can be bought through bespoke gates or exchanges with popular cryptocurrencies, simplifying the process further.