- Portuguese football star Cristiano Ronaldo won the inaugural blockchain trophy.
- The trophy is for Alipay UEFA EURO 2020 top scorer.
- Also, Alipay will turn the top scores into digital collectables.
Cristiano Ronaldo came top in the Alipay UEFA EURO 2020 scoring ranking. Notably, part of the award is a blockchain-based trophy. This is the first time the award has included a blockchain trophy.
Notably, the Portuguese football star only played in four matches during the UEFA EURO 2020 series. However, his exceptional skill enabled him to dominate and come out on top with five goals and one assist. Patrik Schick of the Czech Republic came second and Karim Benzema of France came third. In addition, recaps of the top-scoring moments will be turned into NFTs.
The integration of crypto trophies to the awards is a sign of the rise in crypto adoption. It is also proof of the growing relationship between sports and blockchain. For instance, trading platform Crypto.com recently made history by partnering with UFC.
As a result, Crypto.com branding will now gain visibility to the sporting franchise’s over 600 million member fanbase. In addition, several sports teams started minting non-fungible tokens (NFTs). Formula1 team Austin Martin, for example, has sold over $2 million worth of NFTs in Crypto.com/NFT.
Also, just before the final match between Italy and England, Italian team captain Giorgio Chiellini released an NFT collection. Chiellini released his collection on the Blockasset marketplace.
However, Alipay is the first award to use blockchain technology for trophies. In fact, the three winners are now recorded on AntChain.
Of note, both AntChain and Alipay are a part of AntGroup. The group is keen on encouraging mainstream crypto adoption. As a result, AliGroup established the partnership between UEFA and AntChain. The partnership aims to boost blockchain use in football. Thus, AntChain is now the UEFA Euro 2020 official global blockchain partner.
Ant Group Chairman and CEO Eric Jing congratulated the winners, Ronaldo in particular, noting,
Just as we have used blockchain technology to permanently preserve the wonderful scoring moments of the top scorers like him, we will also keep working with UEFA, to explore innovative digital solutions that improve fans’ experiences while enjoying football,
In addition, Alipay is a leading payment and lifestyle platform that recently launched an in-app feature for NFTs.