- Socios.com Scores its First Major Partnership with LaLiga.
- Socios.com and LaLiga will work together to expand access to the league’s 800 million global fans.
- Socios.com has generated over $200 million in profits after just two years from its release.
The crypto community is in an era of strategic business partnership. The past month has seen several major collaborations between businesses to further increase brand awareness and brand trust.
Talking about a strategic partnership, Socios.com — a leading provider of blockchain-driven fan engagement solutions for the sports and entertainment industry, and LaLiga have announced an agreement that will see creators of Fan Token become Global Fan Engagement Partner of Spain’s premium football league.
According to UEFA’s league coefficient rankings, La Liga has been the top league in Europe in each of the seven years from 2013 to 2019. As a result, it has produced the continent’s top-rated clubs and players.
In view of this, this partnership with La Liga will avail Santander fans the opportunity to get closer than ever to their idols. To note, La Liga fans can only have access to this exclusive package with the socios.com app. Fan Tokens will be available to La Liga fans anywhere in the world. Hence, more than 800 million LaLiga fans will have access to unique products such as official products, free tickets, signed jerseys, and mouth-watering opportunities.
Since its launch in 2019, the Socios.com app has become home to a growing worldwide community of approximately 1.3 million sports fans. over 40 global premier sports organizations from 20 different nations and seven different sports have introduced their official Fan Token on Socios.com.
Manchester City, FC Barcelona, Boston Celtics, Atlético de Madrid, are among the clubs on the list. The list also includes other football giants from across the world, Formula 1 teams, esports organizations, and mixed martial arts businesses, to mention a few.
The partnership with LaLiga has further strengthened Socios.com as the global leader of blockchain technology fan engagement solutions for the sports industry. Fan Token has become one of the fastest-growing revenue sources for Socios.com’s global network, generating over $200 million in profits after just two years from the first release.