HomeCoinsVeChain (VET)VeChain Food Safety SaaS Service Onboards Light Food Brand RECIPE, Rising Star...

VeChain Food Safety SaaS Service Onboards Light Food Brand RECIPE, Rising Star In the Chinese Market | by VeChain Foundation | Oct, 2021

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VeChain Foundation
VeChain Food Safety SaaS Service Onboards Light Food Brand RECIPE, Rising Star In the Chinese Market | by VeChain Foundation | Oct, 2021

Demand for high quality fresh foods has increased dramatically among China’s middle class as health and fitness increasingly takes centre stage as a focus in society. This shift in food-related consumption habits — ranging from high-end goods to nutrient-supplementing essentials — is giving rise to a ballooning healthy foods market in China.

According to an iiMedia Research report, total health food sales in China grew 12.4% year on year to about RMB 250.3 billion in 2020, and is expected to reach RMB270.8 billion in 2021. With total sales of health foods continuing to grow, the market outlook remains rosy for many years ahead.

With such a colossal market to serve, this trend has made China one of the most viable places for technical innovations surrounding healthy foods to sprout. RECIPE, seizing the immense opportunity, is rising like a shooting star in this booming market, reaching multi-million dollar revenue after launching this year, in March 2021.

As a player with a keen advantage, RECIPE decided to drive its advantage further still, teaming up with VeChain to enhance its competitiveness even further, providing transparency and oversight about the qualities and nutritional facts of its products using VeChain’s off-the-shelf ‘Food Safety SaaS Service’ built on VeChainThor. This blockchain-based service suite provides brand new interactives for brands to feature and share with consumers, allowing the visualization of efforts in delivering nutritious, versatile, and ultimately, delicious products.

VeChain’s real world ready commercial-grade ‘Food Safety SaaS Service’ enabled RECIPE to develop a new product language and share its story directly with the customers. It takes as little as 1 to 3 weeks for the brand to finish developing technical settings using our platform and can begin reaping benefits immediately.

By using this service, RECIPE can easily upload their material sources, nutrition facts and relevant certificates to the blockchain platform while defining their own product and landing page. By logging relevant information, the service becomes a medium that creates trust and provides RECIPE a significant advantage in an economy that increasingly demands transparency in data.

Powered by VeChain ToolChain™, our SaaS tools make food traceability even easier, with various traceability functions that have been effectively verified, including origin traceability, cross-border traceability, full-process traceability, and more. The deployable blockchain-enabled tool of VeChain is ready for any brand to compete in any nascent segment.

Interested in ToolChain for your business? Check out our products and apply for a trial today!



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