HomeCoinsUltra (UOS)Ultra Chill Recap: Publisher’s thoughts with Yves Blehaut from Microids | by...

Ultra Chill Recap: Publisher’s thoughts with Yves Blehaut from Microids | by Rami James | Ultra | Nov, 2021

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Rami James

As the NFT ecosystem heats up, Ultra proudly announces the firsts of many publishers for its platform. Today we have with us Yves from Microids, our latest announced publisher!

Last episode, we talked briefly about the incentives for game developers to create games that give gamers a positive experience. This week we’ll be talking about the business focus on NFTs for publishers and developers.

We’ll be covering how NFTs make for better economic models in games, how publishers and developers view Play to Earn, the problems with Pay to Win, and much more. Going to be a great show, so stick around!

Yves and Nicolas introduce themselves, and some of the history behind the Microid+Ultra partnership. We dived into how are Microids looking to use NFTs for their games and more generally for their brand, how they you think that blockchain and NFTs will impact the industry’s growth, and whether NFT tech will be a leading driver there.

While many investors are looking to large, publicly traded companies for market direction, the smart industry players will be watching and waiting to see how newer, more agile companies like Ultra perform before committing.

Yves and Nicolas discussed what Ultra’s real advantage is when it comes to blockchain-based gaming and what interested Microids specifically about Ultra.

Yves talks about how the technical and economic propositions that Ultra is bringing to the table are unique, well thought out, and will likely ultimately change how the market perceives blockchain technology.

Game development, like all software development, is really hard. Adding blockchain tech into the mix adds another layer of complexity on top.

Yves and Nicolas talk about what they think is the right way for developers and publishers to include new economic models using NFT technology into their existing IP. They talk about the major challenges for game developers and publishers, and how they believe that the deployment of Ultra’s stack is likely to play out.

At Ultra, we like to think about innovation in gaming being not just about higher pixel or polygon counts but also about how and why these games are played.

There has been a lot of experimentation with new economic models for games over the past decade including models such as free to play, play to earn, in-game economies, micro-transactions, etc. Many people around the world even now use these economic models as a way to supplement their incomes.

Yves and Nicolas chatted about what economic models they think are the next opportunities for future growth.

More a general question around content from game devs, will uploading of games be free for all or will there stay a level of curation? Is there any forbidden content like NSFW games or is anything allowed?

Nicolas makes clear that there is a spectrum of curation, with Epic being very tight and Steam being very loose. Ultra’s stance is that we will curate publishers, with strict KYB policies, and allow those publishers to freely add their content to the Ultra platform. We believe that this is a good balance between security, ensuring high-quality content, and freedom for people to publish what they see fits the ecosystem.

What do publishers think about NFT sales of their games?

Yves think it is a good way for players to understand the value of NFTs, especially with a careful approach to how these technologies are rolled out. Additionally, they see it is as a way to help avoid piracy as purchased games have an extended life on the secondary market.

Do developers still need publishers?

In some cases, where a game developer has the talent in-house to effectively market, create PR, and manage a community, then a publisher is unnecessary. But, many game developers prefer to focus on the core requirements of games, meaning development, story, and innovation. For those developers, a publisher is a good fit.

How the major developers working around ultra and its NFT standard. Do they look at already published games to incorporate that technology or mostly their upcoming ones. If so, how hard is it to add NFTs to a long time published games like WOW or LOL?

In terms of existing titles, it is complicated because NFTs can dramatically alter the careful balance of a game. Yves and Nicolas agree that it may be possible to add NFT technology to established games, but that it runs a high risk of upsetting established users and for this reasons most conservative development studios will avoid doing so. The best way to integrate blockchain and NFT tech is to include it in the design phase of a new game.

How do developers intend to solve the pay to win catch 22, without nerfing NFT items into purely skins?

This is largely a question of how game developers will implement their core game models. The intent within Ultra is to promote the use of Play to Progress where games have discrete levels that users move through, with the option of being able to purchase NFTs that allow users to “skip ahead”. This way users who progress naturally through the game can do so without having to buy NFTs if they do not want to and the game stays fair.



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