Theta is excited to announce a unique NFT partnership with Resorts World Las Vegas, Las Vegas’s newest integrated resort, to promote its premier brand globally. This is the first time a world-class casino resort is launching NFTs with offline utility and real-world benefits to guests that hold these digital collectibles, such as complimentary stays at the hotel.
Theta also signed a significant sponsorship deal featuring digital advertisements on the Resorts World Las Vegas towers and marquees and throughout the casino and Zouk Nightclub to further promote the Theta blockchain brand. Theta’s marketing will run alongside Katy Perry’s PLAY residency at Resorts World Las Vegas, for which Perry recently released one-of-a-kind NFTs on Theta Network commemorating the live experience.
Resorts World Las Vegas was developed by Genting Group, opening in June 2021 as the Las Vegas Strip’s first ground-up resort to be built in over a decade. The resort seamlessly blends luxury and state-of-the-art technology, introducing the city’s most advanced casino with features such as cashless wagering and mobile wallet, making it the perfect choice to showcase the leading media and entertainment blockchain, Theta Network.
This partnership exemplifies the goal of Theta NFTs in providing clear utility to their holders. Whether it’s real-world benefits like stays at Resorts World, representing digital assets in the metaverse, or exclusive access to live streaming and events with ThetaPass NFT ticketing, Theta NFTs continue to innovate and push the space forward. As the leading blockchain focused on media and entertainment, Theta and its suite of decentralized Web3 products help entertainment companies access distributed video and compute, engage users with NFTs, and stream content all within the Theta Ecosystem.