Legendary comedy duo plants roots in the metaverse platform,bringing counterculture experiences and their NFT to The Sandbox metaverse
After 50 years of commercial and cultural success, the comedy duo, Cheech & Chong is entering The Sandbox metaverse. The famed duo’s iconic vehicles, looks, counterculture, psychedelic props, and, most definitely, cannabis will be voxelized and transported to a dedicated Cheech & Chong LAND for visitors to experience, man.
“I’m deeply involved with the art community and believed early on that the metaverse would expand on how people interact with brands they love by contributing their own creations,” said Cheech Marin. “The possibilities of what can be created virtually are endless and we’re very much looking forward to the trips we’ll be taking with our fans to our own dedicated LAND in The Sandbox.”
“Art is about connecting with others and reaching deeper parts of self,” said Tommy Chong. “The metaverse is a new medium for people to create and connect with each other, but in ways they never thought imaginable. Our partnership with The Sandbox will introduce our community to a whole new world, together.”
“Cheech and Chong have always had an appreciation for art, counterculture and the different forms it can be expressed to stir emotions in people,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We’re looking forward to what they will create with and for their community in The Sandbox and what they will introduce to our metaverse.”
About Cheech & Chong
Cheech & Chong, the legendary comedy duo, found commercial and cultural success in the 1970’s and 1980’s with their stand-up routines, studio recordings and feature films, which were based on the “hippie” and “free love” era. They gained legendary notoriety within the counterculture movements, most notably for their love of cannabis. They launched a new collectible project titled “My Homies” this year with the mission of “Community, Art, Legacy and Mindfulness.” Their first installment to My Homies was “Homies In Dreamland’’ which included an NFT collection with Art by Jermaine Rogers, produced by the duo’s IP agents Easy Partners (Cathy Cleghorn and Kimberley Bierley), Atomic Partners (executive producer Joe Bradley), and project manager Jay Grigalunas. Soon, Cheech & Chong will expand their transcendent dreamworld into The Sandbox metaverse, enabling fans to co-mingle virtually.