BAT (Basic Attention Token) is an open-source token based on the Ethereum blockchain which rewards publishers and advertisers for providing high quality content to users. It promises to bring a quantifiable benefit to all three major players of digital advertising: publishers, advertisers, and users.
BAT functions in partnership with Brave Browser, a browser that focuses on low-bandwidth usage, fast browsing speeds, and privacy.
BAT has set out to revolutionize the online advertising world with the implementation of the Brave Browser, which gives users the ability to turn on and off advertising. Users who turn off advertising will have full functionally of the Brave Browser while users who have opted-in to advertising will receive more light-weight, less intrusive browsing and ads that more focused on the interests of the user.
Users will also receive a share of BAT tokens for the time they spend viewing advertising. In addition users will have the option to pay for products with BAT tokens themselves.
The BAT team consists of Brendan Eich, the founder of Brace, co-founder of Mozilla and Firefox; Brian Bondy, creator of Javascript, who has worked on projects such as Mozilla and Evernote; Tan Zhu who worked in Yahoo; and Catherine Corre from AOL and Netscape.
